Digital Mastery

Do you remember when you first started using Facebook and Twitter?

Most likely, you used social media to stay in touch with your family and friends. But did you ever imagine that businesses would soon be using it to communicate directly with their customers?

Technology is changing so fast, it can be hard to keep up. And, according to the authors of the book “Leading Digital,” there are more changes on the horizon.

To make these work to your advantage, you need to develop “digital mastery,” or risk being left behind while others forge ahead.

“Leading Digital” can help you make the most of new and evolving technologies. It argues that making changes sooner, rather than later, will help you to attract the best talent, build a productive and engaged workforce, generate higher profits, and stay ahead of the competition.

In the audio clip below, from our Book Insight on “Leading Digital,” we hear about four ways that technology can transform your customer’s experience.

Listen to the full Book Insight in the Mind Tools Club ¦ Install Flash Player.

If you want to be sure that your organization is ready to take advantage of the latest technology, don’t miss “Leading Digital.”

Question: Is your organization using technology in an innovative way to talk to customers or stay ahead of the competition? Or does it still see social media as something its customers don't use? Join the discussion below!