Carry out a "thought experiment" by inverting your thinking.
Martin has two days to come up with new product ideas before the next team meeting.
However, he's stuck.
No matter what he does, he keeps having the same, tired ideas.
The clock is ticking!
Have you ever been in a situation like this? Many of us need to come up with innovative ideas from time to time. However, it's easy to get stuck in the same thinking patterns, which can limit our creativity. This is why using a technique like provocation can be useful.
Provocation is a lateral thinking technique. It works by disrupting established patterns of thinking, and giving us new places to start.
A key way that we think is by recognizing patterns and reacting to them. These reactions come from our past experiences, and from logical extensions of those experiences; and it's often hard to think outside these patterns. While we may know a good answer as part of a different type of problem, the structure of our brains can make it difficult for us to access this.
Provocation is a tool that we can use to make links between these patterns. In this article, we'll review Provocation, and discuss how you can use it to come up with creative ideas and solutions to problems.
The Provocation technique was developed and popularized by psychologist Edward de Bono.
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