Consider the issue from the opposite direction.
Reversal is a good tool for improving a product or a service. To use it, ask the opposite of the question you want to ask, and apply the results.
Imagine that you want to improve the response of a service center. Using Reversal you would ask...
With the Mind Tools Club, you get much, much more than you do here for free.
And we'll give you the 4 workbooks above when you join!
Learn on the move with the free Mind Tools iPhone, iPad and Android Apps. Short bursts of business training ideal for busy people.