"Herrmann's Whole Brain" and the "Herrmann Brain Dominance Instrument" are trademarks of Herrmann International (see www.hbdi.com). We have no association or connection with Herrmann International.
Discover how to maximize your full potential.
Imagine that you've just finished giving a presentation.
Although you had little time to prepare, you feel that your speech provided a compelling call to action for an issue that you care deeply about.
You think that you did a great job illustrating what might happen if the board doesn't act, and you're confident that your emotions came through clearly.
The problem, as a trusted colleague later points out, is that you relied almost entirely on feelings to get your message across. You used few facts and statistics to back your message up, your slides were a bit disorganized, and you didn't analyze any risks.
In short, your presentation focused entirely on creative thinking and emotion, and ignored logic, facts, and specific detail, meaning that the board is unlikely to act on your suggestions.
All of us are naturally drawn to one particular thinking style. However, relying entirely on this style can expose your weaknesses and lead to both poor decisions and missed opportunities.
In this article, we'll look at Herrmann's Whole Brain® Model, and discuss how you can use it to understand your dominant and less-preferred thinking styles, so that you can capitalize on your strengths and improve the areas that you're weakest in.
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Herrmann, N. (1996) 'The Whole Brain Business Book,' New York: McGraw-Hill.