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Using fluorescent light bulbs will cut your organization's energy bills.
Environmental issues are a touchy subject.
They continue to polarize opinion, particularly when it comes to government policy and the long-term view.
Regardless of your personal views on the subject, however, it's clear that green initiatives are fundamentally important for some consumers. In fact, companies' environmental efforts (or the lack of them) are increasingly being seen as "deal breakers" for many choice-rich, time-poor customers.
Big names such as Microsoft® and Wal-Mart® are now working on major green initiatives such as harnessing renewable energy; and this both differentiates them and enhances the power of their brands.
Likewise, green issues appeal to employees. Most people want to be part of "something good", and this includes being green. According to one report, companies that have good green credentials have higher staff morale, see less staff turnover, and can attract and retain top talent more easily.
In this article, we'll outline examples of successful green management – including highlighting companies that have saved costs – and show how small steps can make a positive impact on your organization.
Apart from the intrinsic benefit of looking after the environment, the biggest boon for organizations that address green issues is an improved brand and company image, according to a report published by MIT Sloan Management Review.
The impact is felt internally – with companies seeing a noticeable improvement in team members' belief in the quality of the organization and its mission – and externally, because it is easier to attract and retain top talent.
Employee health can represent another significant reason for moving towards green management. For example, improving indoor air quality and avoiding strong chemical cleaning agents can help those who suffer from respiratory illnesses or skin conditions. This can result in less absenteeism and greater productivity.
"When I started using Mind Tools, I was not in a supervisory position. Now I am. Along with that came a 12% increase in salary." – Pat Degan, Houston, USA
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