Doblin's 10 Types of Innovation®

Expanding Organizational Innovation

"Doblin's 10 Types of Innovation" is a trademark of Doblin Group (see www.doblin.com). We have no association or connection with Doblin.

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All successful companies develop their competitive edge through some form of innovation. However, many focus on one area of innovation only. For instance, they may only look at improving customer services, or creating new products.

While all this is well and good, they may be able to do a lot better by innovating in other areas as well.

When we spread innovation over multiple areas, it becomes much more difficult for competitors to copy us. It can also create much more value. So, where should we look to innovate?

This is where Doblin's 10 Types of Innovation can help. This useful tool highlights 10 key areas that we can look at when we need to innovate.

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