Mindtools L&D Podcast
Every week, join hosts Gemma Towersey, Ross Dickie and Ross Garner as we discuss all things work, performance and learning.
Bringing the debate to you
For over five years, The Mindtools L&D Podcast (formerly The Good Practice Podcast), has been a must-listen for anyone working in HR or L&D. It’s an open, supportive, and accessible spaces to debate the world of work, with its mix of expert insights and good humor.
Each week, we talk to special guests, industry leaders, practitioners, and authors to tackle the big questions facing our organizations. We also review the latest theories and share experiences, backed up by learning and performance insights.
Episode 446 — Think Like a Marketer, Train Like an L&D Pro
Effective marketers have an uncanny way of knowing what we want and convincing us to click ‘Like’, add to Basket, and in under 20 seconds buy their thing. Clever.
Meanwhile, over in L&D, we find it more difficult to motivate someone to take action or change their behaviour. So, what does marketing do that we don’t?
In this week’s episode of The Mindtools L&D Podcast, Ross Garner is joined by Bianca Baumann and Mike Taylor, authors of Think Like a Marketer, Train Like an L&D Pro: Strategies to Ignite Learning. They discuss:
- The intersection of marketing and learning principles
- The techniques marketing professionals use to grab attention and nudge action
- How L&D can bring these strategies into their work.
Our recent episodes
Accessible when you need it
Our podcast is available wherever you get your podcasts. Listen to at your desk or download for later – don’t forget to subscribe to add it to your podcast library.
Catch up on previous episodes and discover a rich list of expert content at your fingertips, as and when you need it.
Credible Insight
With years of experience, our Podcast hosts focus on creating episodes that challenge in a collaborative way. We’re genuinely interested in the issues our community and industry is grappling with and hope that by talking these through we can help you succeed in your role.
Collaboration is important to us too. The Mindtools Learning Community thrives on grass-roots involvement.
Ready to help transform your people?
Talk to us about how you can integrate our resources and strategy into your learning mix.
